“I wanted something quick because I don’t have the patience to do a full contour routine before work. This takes maybe a minute. The texture is creamy enough that I can move it around, but it doesn’t disappear completely when I blend it. My favorite place to use it is around my cheekbones and the sides of my forehead. Very easy for someone who isn’t amazing at makeup.”

“I’m 43 and I’ve pretty much given up on heavy contour products because they always seem to settle into my skin and make everything look more obvious. This surprised me. I just swipe a little underneath my cheekbones and along my jaw and blend it out with a sponge. It gives me definition without looking like I’m wearing a stripe of makeup. I’ve been reaching for it almost every morning.”

“The biggest difference for me is how natural it looks. I’ve bought powder bronzers that looked orange on me and contour palettes where I only used one shade. With the stick I can put a small amount exactly where I want it. It blends really nicely with a damp sponge and doesn’t leave those obvious lines that scream ‘contour.’”

“I was skeptical because makeup sticks can sometimes be dry, but this one goes on really smoothly. I’ve used it over both foundation and just tinted moisturizer and it worked well with both. I especially like using a tiny bit along my jawline. You really don’t need much, which is nice because I feel like the stick will last a while.”

“I’m 52 and less is definitely more for me now when it comes to makeup. I don’t want anything thick sitting on my skin. I use two small swipes near each cheekbone instead of drawing a huge line and then blend upward. It adds just enough dimension to make my makeup look more finished while still looking like my skin.”